Anthem Blue Cross and Blue Shield announced it will discontinue offering individual health insurance plans in Wisconsin beginning in 2018. It will continue to serve its members on individual or family plans through the remainder of 2017.
In a statement, the company indicated the Wisconsin market for individual health insurance plans remains volatile, challenging the company’s ability to plan and set pricing for Affordable Care Act-compliant health plans. The volatility comes as the market for individual health insurance plans declines across the state and the nation resulting from fallout of the federal ACA.
Anthem also cited additional challenges associated with continual changes and uncertainty in federal health care conversations, rules and guidance, including cost sharing reduction subsidies and the restoration of taxes on fully insured coverage.
The decision by Anthem follows a trend of larger health insurance providers exiting the individual market as the federal ACA enrolls fewer and fewer young individuals and families with relatively low health care use, while the balance of individual plans are generally for older members with typically higher levels of claims.